Rob Riches is a London born athlete and top fitness model. Since winning his first fitness competition at 21, he has won a multitude of international competitions, including Fitness Britain, London Middleweight Champion, Heart of England Champion, and titles such as Americas Best Body Pro Fitness Model and Musclemania World Champion. He is an author for Muscle & Fitness Online & Magazine and CEO of his company, True Performance Nutrition.
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After working up to my heaviest weights at the start of my chest workout, I usually finish with a combo of cable and machine flys, focusing on tensing the muscle hard at the end of each rep! Leaves me with a great pump & helps bring out greater conditioning!!